The holiday season is in full swing as we’re about a week away from Thanksgiving! You may remember from our Angels Watching Over Us blog a few weeks ago that we referenced the launching of our new Drop by Drop campaign this year during Giving Tuesday. As November 28th (#givingtuesday2017) quickly approaches, we wanted to provide some more exciting details around this new avenue to give to Water To Thrive.
Giving Tuesday, perhaps better recognizable as #givingtuesday, is a global initiative that was started as a way to focus back on spirit of the Thanksgiving holiday. Thanksgiving traditionally has been a day of giving thanks, followed by every deal under the sun. From Black Friday, to Small Business Saturday, concluding with Cyber Monday, we give thanks and then buy buy buy! While consumerism in and of itself is not wrong, it has seemed lately it gets harder and harder to hang onto the true spirit and meaning of the holidays. Giving Tuesday bookends the shopping frenzy in an effort to bring us back to being thankful for what we do have, and giving back in whatever way we can. To learn more about the #givingtuesday movement, visit their website at givingtuesday.org.
This year on Giving Tuesday (November 28th, mark your calendars!) Water to Thrive will kick off our new Drop by Drop Fund to offer an additional way to give back. Our 100% Promise has always been extremely important to us, which means that 100% of every dollar donated to water projects goes directly to those projects. This has meant that we’ve needed to maintain funding for operations through other avenues. With fundraising events such as Chef’s Table, as well as our Water Angel commitments, we’ve been so blessed by those who have given directly to the operations of Water to Thrive.
We understand that not everyone has the financial means to commit to becoming a Water Angel. So our goal with the Drop by Drop Fund is to offer anyone who feels led the opportunity to donate any amount to the operational costs of Water to Thrive. Or, if you’d like to take the next step, consider making a five-year pledge to the Drop by Drop Fund (contact Susanne Wilson for more info). We’re not wavering from our 100% commitment. What we’ve found is that as we grow internally, we’re able to accomplish so much more than we ever dreamed in the rural communities of Africa. Every dollar invested in operations equates to a $7 water return for a village, and this opportunity to raise more money on the operational side will help us continue to do big work in the years to come.
To donate on Giving Tuesday, head to w2tgiving.org/giving-tuesday. You are helping us continue the important work of building wells and changing lives.